Teachable vs Kajabi: Which platform is better Teachable or Kajabi

Are you a professional looking to create an online product from your skills? Then, online learning management systems are what you need to do the work for you.

These systems, simply put as online course platforms, are designed to help build a business around an online offering. In this case; online courses.

Kajabi and Teachable are two popular software that performs excellent jobs at these tasks. Using one of these guarantees that you would have your course running online in no time.

The million-dollar question, however, is which of the platforms works best for your business model? In this detailed article lies your answer.

Kajabi Review

Kajabi Full

The goal of business owners is to get their business running faster, cheaper, and yet get successful results. That is why much thought is put into which tools to use for any activity.

The business owner’s target is what Kajabi exploits as a tool; gathering relevant features for running a business online without looking elsewhere. And boy! They have achieved quite much in meeting this goal.


  • Complete suite for building a fully equipped website and blog
  • Create online products including courses and recurring membership subscriptions with the course builder.
  • Drip-feed function on content delivery to support course or membership restrictions.
  • The system contains numerous templated to customize the website, sales funnel, and course player
  • Maximal engagement with more functionalities like community forums
  • Functional mobile applications on Android and iOS
  • Customizable automation and email marketing suites
  • Create tags and labels on leads and contacts for personalized customer outreaches
  • Pipelines sales funnel with landing page builder to take care of your sales
  • Available customer support with the stand-by live chat feature.


  • Considerably high pricing on plans
  • No free plan available
  • Heavy restrictions on the Basic plan including Kajabi branding on products among others.

Kajabi can be seen as the one-stop “software” shop with all you need online as a business. There you can get your website running, generate leads, create a marketing campaign with a good sales funnel, and offer online products including an online course/membership site.

And the beauty of this tool is that no technical knowledge is required. All you need to get started is an offer. The processes for using the features are quite intuitive. This has made the Kajabi software a unique tool in the online business world.

One great thing Kajabi does that’s not integral to its features and functions is that it helps in developing smaller businesses. How do I mean? Many business owners start with just a product or service and no solid working plan. However, with such a tool as this, they get to see the effect of having a marketing campaign, a well-tagged contact list, and more.

And then, just when running a business has become more hectic by the day, Kajabi takes a boatload of work off your hands. This is possible with the Automations features. Now, your online business can autorun with every trigger (customer action) getting a commiserate reaction. All geared towards converting every lead generated.

Another quality offer tabled by Kajabi is the vast array of templates available for any function on the platform. Sometimes, you might not have an idea of how a business move should work. But having a template to pattern makes the job more comfortable and more effective.

For online courses and membership subscription, Kajabi has a fully functional suite for that purpose. You get to create content, structure in the best presentable format, and bill students for the knowledge offered. This is also a powerful tool for selling other digital products.

Teachable Review

Teachable Full

Teachable is a tool for building online courses, alongside particular needs for running an online course. Instructors have found this software of great help in reaching more audiences. And students as well have benefitted from the vast resources hosted on the platform.

The primary area of strength for Teachable is pricing. It comes with a free plan which allows users to run online courses for free. This is handy for beginners who need to check how to put up materials and create irresistible offers.


  • All plans are relatively cheap and affordable
  • Free plan available with unrestricted course building capacity as well
  • Student user-interface is intuitive and easy to navigate and is responsive to all devices
  • Course compliance feature helps restrict access to individual modules or courses as needed
  • Related courses can be sold as a bundle or special offer
  • Native course certification available
  • Excellent analytics and course reporting tools
  • Handles financial obligations like EU Digital Goods VAT Tax
  • Supports multiple payment gateways including ApplePay and Google Pay


  • Features are tailored towards running online courses only
  • Email marketing tool is not well developed for customer targeting
  • Transactional fees are applicable on purchases under the free and basic plans.

Teachable is also an intuitive platform with direct and easy-to-use features. The platform focuses on getting courses prepared and aired to target audiences. Hence, all the elements are developed around online course offering and subscriptions.

In creating a course, you can also get a website done using Teachable. Then, you can use email broadcasts from the software as well. And that is about all Teachable adds for boosting your created course.

So, to best use the platform, you have to use useful integrations like Zapier, ClickFunnels, MailChimp, among other tools that you find engaging. But, all that has to do with getting content online for your course, Teachable has you covered.

Then again, pricing and billing on Teachable is another attraction to the platform. Compared to Kajabi, Teachable plans are much more affordable. However, there is a diversity in the range of functionality.

Teachable courses have a fantastic feel on the student end. The default theme used for running courses can only be edited in minor ways except with the use of coding. However, the native design is custom-made for classes online and gives content a professional outlook.

And on the sales end, Teachable has a nice setup you can use to push your course to its target audience. With features such as coupons, customized sales page, and affiliate marketing programs, you stand a better chance at reaching the right eyes.

And finally, Teachable offers the best insights into student performance on any course you run. You get critical statistics like completion rate, student account types, average performance, course material engagement, and more.

These help you gauge which teaching method delivers best for your field. And also what your students behave like. This can help you define a tighter target market and help maximize your profit.

Let’s Compare Kajabi vs Teachable

To best evaluate which software dominates in the Kajabi vs Teachable battle, we would assess both platforms under different factors. So, the features that matter the most to you would determine which platform is best for you. Enjoy the read!

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Content Creation

The first step in building an online course is putting together relevant materials. And as elementary, as this step seems, it could as well be the most challenging part.

Not that the course content in itself is challenging, that depends on the topic being considered and also the instructor. However, intricate properties like content presentation, subject explanation, and order of topics, define how impactful a course turns out.

Content Creation

Using Learning Management Softwares (LMSs) like Kajabi and Teachable helps put the course content in proper perspective. The systems are designed to help instructors create intuitive models for learning.

Commonly, courses are delivered in video format, as audio files, documents or pdf, as text, or even as quizzes. On Kajabi and Teachable, you get an unlimited video hosting capacity through Wistia.

To create a course on Kajabi, you make use of the Course Builder feature. The course builder allows you to structure a course into categories, subcategories and posts. These serve as modules and lessons which give structure to your course content.

The course builder works fine with a drag-and-drop function. You could also perform bulk upload from your device or cloud storage like Google Drive or Dropbox. From there, you can edit the lessons order, access and drip schedule, assessments, and other necessary customization.

For Teachable, the course builder also comes with the actual content stringing features. It supports drag-and-drop, bulk upload, and as well from cloud storage.

One differentiating factor between Teachable and Kajabi is the structuring. On Teachable, courses are divided into modules and lessons only. But to buttress this, the classes are more expansive. You can add as much material as you want to each task.

Teachable allows you to add video material with text, pdf or audio files to the same lesson, which is not permitted on Kajabi. Also, Teachable has a more user-friendly approach to editing course content. It allows you to take mass action on different lessons simultaneously.

In essence, when it comes to content creation, Kajabi and Teachable both field quality features. But on closer examination, Teachable edges out Kajabi with the lesson files supported.

Teachable vs Kajabi, Kajabi has the upper hand.

Sales Funneling

A Sales Funnel is another tool that online ventures use in getting their content to subscribers. And more often than not, a sales funnel is the defining touch that helps to sell an online product or at least make a clear difference.

Kajabi, as an all-encompassing online tool, has useful features for making sales. And a significant front here is its Pipeline feature. This is a native tool that builds sales funnels for business owners.

Sales Funneling

The Pipeline Builder starts a sales funnel from scratch and incorporates your online products into the scheme. The pipeline comes with four blueprints to choose from. These blueprints serve as a model for your sales funnel.

So, you get to plug in the variables for your marketing campaign. The pipeline functions hand-in-hand with Kajabi Automations. Both features work together to create a pathway to convert every lead generated to a buying customer.

Kajabi Pipeline blueprints are structured for specific online products. If you are running a membership site, selling an online course, running a live webinar, or offering an online product, you get a sales funnel specific to your activity.

And like other features, you can edit your Pipeline blueprint to fit your marketing campaign better. From the landing pages to checkout pages, you can customize any of the elements according to your campaign specification.

Another great addition to the Kajabi Pipeline and Sales funnelling outfit is the vast array of templates to get your campaign running in no time. Templates are available for creating landing pages, email copies, opt-in forms, and more.

None of these marketing features or funnel functions is available on Teachable. This is understandable as the software is designed for online course hosting only. This means you would have to use other software like ClickFunnels to run these functions.

Teachable vs Kajabi, Kajabi has the upper hand.

Email Marketing

Another crucial step in running an effective marketing campaign is email marketing. And the majority of work here is to be able to automate what goes to who and when that happens.

So, much like the sales funnel, email marketing aids the sales of your online products. The bedrock of such campaigns is leads and contact. This means you must have generated leads before you can run an email marketing campaign.

Email Marketing

Using tags and labels facilitates the effective use of your contact list. This helps to segment different customers based on parameters you have defined. Then, you can target specific groups with applicable email copies.

Using Kajabi Automations, you can optimize your email sequences to be timely and exact. This feature makes Kajabi a more effective tool that cares for all your business needs beyond getting your courses online.

On the tail end, Teachable comes with a primary email campaign tool. It supports bulk and targeted broadcasts to predefined contact lists. However, it slacks when it comes to automation and other specialized functions.

Again, this goes to prove Kajabi as a more versatile online business tool as opposed to Teachable, which is designed for instructors to relate maximally with students.

Teachable vs Kajabi, Kajabi has a more versatile online business tool.


In considering which software to use for your online course or membership site, your budget is a significant determinant of which you would eventually use.

And quite frankly, what determines the price of any online offering are the features available for use. So, depending on the functions you are particulate about, you should also be prepared to pay for them.

For Kajabi pricing, there are three available plans; the Basic Plan, the Growth Plan, and the Pro Plan. These all are paid plans and come with differing functionalities. Kajabi does not offer any free plan, and the best they offer is a 14-day free trial.

Kajabi Pricing

All of Kajabi plans come with unlimited video storage capacity for your course materials. And for your website, you get unlimited hosting on their servers alongside unlimited bandwidth. All these come at no additional transaction fees to your course.

The Kajabi Basic Plan goes for $149/month with three products allowed. This means you can create at most three (3) courses with this plan. It also comes with three sales pipelines, as well as a membership capacity of 1,000.

For the Growth Plan, you get up to 15 products with a monthly subscription of $199. It also comes with 15 sales pipelines and an allowance of 10,000 members. And in like manner, the Pro Plan builds on these, allowing you to run up to three different websites for $399-a-month with 100 products available as well as sales pipelines.

Teachable has a pricing system different from Kajabi. Nevertheless, Teachable is appreciably cheaper than Kajabi. This is obviously because Kajabi is an all-in-one online business tool, whereas Teachable focuses only on creating online courses.

First off, Teachable has a free plan as opposed to Kajabi. This free plan allows you to upload as many courses as you would. But you only get ten students per class. And a 10% transaction fee plus $1 is charged on every purchase of your paid courses.

The next plan on Teachable is the Basic Plan. This comes with no restrictions on the number of courses or the number of students. The Basic plan costs $39-a-month and incurs a 5% transaction fee on payment from paid courses.

Features otherwise unavailable on the Teachable free plan like course drips, affiliate marketing, and others are available on the paid plans. As a plus to Teachable, all the plans, including the free plan, come with unlimited hosting and video capacity.

The other available plan on Teachable, the Professional Plan, goes for $119 per month. This plan gives you access to all of the Teachable features and incurs no additional transaction fees on courses.

Affiliate Marketing

Affiliate marketing is another strategy online course creators deploy to reach more students. It entails getting other site owners to write about your course and upsell to more customers for a commission.

Both Kajabi and Teachable allows course owners to run affiliates on their online product. The method and features of affiliate marketing on each platform are what differs.

With Kajabi, you can create a sign-up page for affiliates. You can follow with automatic approval or queue up for a manual vetting. You can then assign links to your site or course page to affiliates. Here, affiliates also get a dashboard to monitor their progress on your site.

Kajabi Affiliate Marketing

For Teachable, intending affiliates have to sign up on your course site. Then, they apply for the affiliate program, which you have to approve manually. The affiliates you approve then have to use the link generator to spin your sales page link to get their affiliate link.

Teachable doesn’t have any feature that allows site owners to see the activities of affiliates directly, except the overall collated data for all affiliates, unlike in Kajabi, where such is permitted. However, Kajabi affiliate cookies only last for 30 days and must be renewed as often, unlike in Teachable where it runs for the stipulated period.

Course Delivery

When it comes to course delivery, we are talking about how your course comes to your students. We can liken this to designing the frontend of your course.

How a course comes off makes the first impression on students and determines to some extent the number of sign-ups you would eventually get.

The course player on Kajabi can be customized to an appreciable extent. You get to choose the best suitable theme to present your course content from the about ten options available.

So, depending on your purpose for content creation, you can select the best-matching theme. This comes in handy for users looking to create membership sites or standalone courses.

On the comparative end, Teachable comes with only one theme for course delivery. This theme is well structured for maximum usability. And it proves useful for all forms of the online offering.

The user interface shows students their progress with any course, with the course content shown alongside. Then there’s the subject/topic section to allow them to see other available options.

Another significant divide of Kajabi vs Teachable on the Course Delivery front is the customization function. Kajabi allows you to make changes to any selected theme. Whereas, Teachable has no allowance for this.

Overall, Kajabi is the clear winner when it comes to course delivery and end-user interface.

Teachable vs Kajabi, Kajabi is the winner.

Course Reporting and Analytics

As a course creator, it is necessary to be able to see how well students are engaging with your course material. And as well, you would be interested in the performance of students on the modules and attached assessments.

Both Kajabi and Teachable have analytics features that collate student data on your dashboard. You can find useful info like course material engagement, click-through rate, completion percentage, average score, among others.

The analytics feature of Teachable is more adept than Kajabi’s. You get more information and a better presentation of student insights with the Teachable analytics tool. It also details analysis up to each lesson level.

In the end, Teachable offers a more particulate approach to analyzing the performance of your course modules and lessons. This can be of advantage to help deliver better engaging content and to know what your target student audience is interested in.

Course Reporting And Analytics

Assessments and Quizzing

Evaluating student performance is strongly intertwined with assessments and quizzes. And the best way to use reviews for online courses is to have the same quickly graded online.

Both platforms on the Kajabi vs Teachable comparison have great online assessment tools. These are incorporated into the online course creator features but respectively differ in functionality.

However, sometimes, there is a need to take a professional look for proper evaluation. Be that as it may, you could as well use individual methods like Google Docs, Google Forms, Google Excels, or other tools for better evaluation.

Kajabi Assessments can be used to create a range of question types from multiple choice, multiple-option, to Text inputs with paragraphs. It also supports file upload for answering questions. This tool is flexible enough for use in customer surveys and marketing quizzes.

With this tool, you can easily create a grading system. This works more intuitively with MCQs for auto-grading. With this, you can set a benchmark score to help group your students. This can be used for lead generation and contact labelling.

As for Teachable, you also get an intuitive assessment tool. It has the option for multiple choice formatted questions and auto-grading. As well as quizzing formats employable in customer feedback generation.

Major setback for Teachable assessment is the limitation in question type. Apart from multiple-choice, instructors sometimes love to see well-elaborated answers to questions. Also, being restricted to text in question formatting limits expression.

Though both platforms don’t support more advanced assessment options like importing quizzes, they do seem quite helpful in judging student performance. Overall, Kajabi Assessments come off better than Teachable examinations.

Teachable vs Kajabi, Kajabi has the upper hand.

Student Engagement

A great way to know how practical your course is will be to get feedback from your students. Feedback generation can help you better structure your classes to meet the needs of students. And in other cases, it can give you an idea of what your members want.

On the basic level, the Kajabi and Teachable interface allows students to interact with course creators using the comment section. This serves as the first contact of students with tutors. This is also effective in establishing student to student interactions.

As a plus, Kajabi allows users to create community forums, a feature not present on Teachable. The community forum is aside the course or membership site designed. And access can be granted either based on course participation or separately.

In community forums, different discussions take place. This could be the focus of the community, or it could result from topics started either by the admin or members.

Communities allow users of your site to interact with each other. This creates a sense of belonging for members of your site and can drive participation up significantly. The community is a form of engagement on its own. As you can create posts, make announcements, pin messages, and other direct activities to drive up interaction.


Automations are often handy for boosting engagement and participation in online ventures. Courses and membership sites can also benefit from the use of “If/Then” rules.

A more common application of automation is in email marketing and sales funnels. Both platforms, Kajabi and Teachable, have facilities for these. However, the use of automation for an online class and membership sites is available only in Kajabi.

The automation feature here allows you to be responsive to student activities. If a student is slacking in their course work, you can automate a string of emails to get them back on track. The same applies to assessments, either motivation for those who don’t pass, or a congratulatory message for students doing well.

For membership sites, this is also quite useful to remind users of expiring messages. Or on the other hand, you can upsell courses on your sites to members who take specific actions.

Course Pricing & Certificate of Completion

The beauty of hosting your online course on a customized web page is that you can determine the price tag without the threat of competition. On platforms such as Udemy and Skillshare, the market determines course pricing.

The methods of pricing vary in comparing Kajabi vs Teachable. Kajabi allows you to charge your course fee in dynamic ways. You can toggle between one-time charges, recurring payment, or a specified payment plan. It also provides pricing in different currencies.

On Kajabi, you can charge fees weekly, monthly, yearly, or within a customized time frame. You also get the option to run a free trial for intending members. All these work with an integrated calendar on Kajabi, allowing you to restrict access when a plan lapses.

For Teachable, the different payment plans are all available. The difference starts from the available subscription options; only a monthly and yearly sub is open. The free trial option is also not available, as well as a native plan track. You would need a third party integration like Zapier to do this.

For the certificate of completion, only Teachable allows you to issue one directly from the platform. With Kajabi, you would need an external solution to create one. Apps like Accredible and Zapier could be used to create and automate the issuance.

There are three certificate templates available on Teachable. These can be modified to create a professional-looking certificate of completion for your online course. You can further personalize the certification with additions like your logo, certification serials, among others.

Course Pricing

Site Design and Customization

One of the things you need to host a course online properly is a website. This serves as a house for your online products; whether courses or membership sites. So, both Kajabi and Teachable have features that allow you to build a website for your business.

It is noteworthy to know that as an all-in-one tool, Kajabi has a broader setup for creating websites. Whereas, Teachable is concerned with creating a collective cover for your online courses.

Therefore as a basis, both platforms allow for domain creation, either as a subdomain under their sites or as an independent domain. Then, you get free hosting as part of the deal, along with an SSL certificate. Also, site needs like bandwidth, storage, backup, maintenance and all, are taken care of by their team.

The difference sets in during site customization. Kajabi has more options to be explored than Teachable. Starting with Site Themes, Kajabi has more than six templates to pattern your website. The themes are preset, and with one click, you can load them up for personalization.

After loading a preset site theme, you can edit the color and font to taste. And more importantly, you customize the pages, style, images, and general content to fit your web specifications. And if none of the available themes is your spec, you can import a custom theme.

In the Teachable theme area, there is only one preset theme. And only a few edits are allowed on this prototype; your logo, fonts and style, color, content, and images. To make a reasonable change to the appearance of your website, you would need to use code from the backend.

Page Builder

The page builder is an arm of the site creation and customization. With this feature, you get to determine where your members or students can navigate to, and what they can do in each area.

Like the case with the site building, Kajabi has a more vast page builder function. The page builder uses the drag-and-drop process to create and arrange pages on your website. It uses a visual model which allows you to see how any change you implement would look on the user end.

To make the work easier, Kajabi comes with close to 50 sample sections which are functional as pages. Also, you can change the background, color, animation or images of any page to stand out from the rest. With Kajabi, any element of your web pages can be tweaked, up to availability on mobile or desktop version.

The Teachable page builder is not as detailed as Kajabi’s. However, you can perform necessary edits on it. It also uses the drag-and-drop feature and comes with different sections from which you can choose your site pages. Only that all features here are targeted towards online course hosting.

Teachable vs Kajabi, Kajabi has a more detailed page builder.


Having a functional blog to augment your website and online course is a significant plus. Using a blog can get you to rank better on search engines. It is a basic form of marketing your online products by offering insights around your speciality.

You can create a blog using both Kajabi and Teachable. However, the type of blog you get from Teachable is appreciably lower in quality to Kajabi’s. With Teachable blog, you can create posts and add on your website, and that’s about it.

With Kajabi, you can do a lot more than create posts. The blog is situated on the website menu and can be edited from the same Kajabi dashboard. This comes with SEO tools to get your website and blog ranking better.

The blog runs as a sub-site of your website. This means you can customize the elements there differently from the leading site. And importantly, topics can be grouped into categories and subcategories. Even though standalone blogs are more vast in functionality, blogging on Kajabi also pulls its weight online.


From the analysis of the Kajabi vs Teachable online business tools, we can conclude that both are targeted at different user groups. If you want all your online business activities handled in one place, then Kajabi is right for you. Also, if you are particular about membership sites and budget isn’t an issue, this tool is for you.

If on the other hand, you already run your business online with a functional website and an active mailing list, then Teachable would do just fine for your online courses. And likewise, if you are starting with online classes, Teachable offers the freedom to work on a strict budget.



Content Creation

Sales Funneling

Email Marketing

Course Delivery

Assessments and Quizzing


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