Kajabi vs Clickfunnels: Which is Better Clickfunnels or Kajabi

All-in-one business suites are the new wave in online business marketing management. These tools are composed of all that is needed for making sales online.

If a business is going to make sales online, then it needs an adequately outlined strategy. The digital marketing strategy details every action involved in sourcing for customers, presenting offers, building trust, and making actual sales.

What discourages most business owners is the management of such complex setups. Usually, different tools are employed to carry each of the tasks in marketing. The email marketing tool is different from that for the sales funnel, and different from one for landing pages.

Online business tools such as Kajabi and Clickfunnels eliminate the need for such tedious processes. Instead, all the features needed to pull off a successful marketing campaign are available in one place.

In this read, you’ll be learning what each product has brought to the table. And the significant telling differences between Kajabi and ClickFunnels.

Kajabi Overview


Even as an established brand, Kajabi still lives up to its hype in terms of quality delivery. The very reason many business owners chose to subscribe to their packages.

Kajabi is a platform built to support businesses in their online pursuit. The software allows businesses to create online courses and memberships. And more importantly, Kajabi takes care of business marketing needs.


  • Elaborate sales funnel with the Pipeline feature
  • Six available blueprints for funnel creation
  • Personalized lead generation setup
  • Online course offering and membership site
  • A dynamic email marketing strategy that can be attached to the Pipeline
  • Web page creation alongside other page builders for effective marketing
  • The features are SEO optimized for better site ranking.


  • Marketing is restricted to online courses
  • A limited number of templates for sales funnel creation
  • Relatively limited lead generation opportunities.

Kajabi is a tool specially made for businesses running online courses. Online courses are not only limited to classes but can also be used for surveys and customer interaction. In itself, online courses are used to sell ideas; however, they can be utilized to sell other products and services in recent times.

As a business suite for marketing, Kajabi is designed to give your business the best marketing strategy possible. This means a working sales funnel, accompanying lead generation strategies, email marketing to support the funnel, and automation to keep the process running.

With the main features of Kajabi being its usability, this tool is easily manipulated to suit your business needs. The fundamental pathway for making sales is the visible sales funnel called Pipeline. This means that the available Pipeline blueprints can be customized to fit your marketing goals.

As a bonus, this tool can be used to create web pages for your online business. It doesn’t stop there; you can create stand-alone pages like landing page and sales page to augment the website. All these can be combined to deliver a crisp pattern for capturing leads and making sales.

It is noteworthy that as much as Kajabi is designed for businesses offering online courses, it can also be optimized for the nominal business type. All you need to optimize is the model it provides for distributing the online products and getting customers to sign up for the membership site.

ClickFunnels Overview


ClickFunnels, as the name depicts, is a sales funnel software made for creating sales funnels for online businesses. The tool can be used to take charge of the entire marketing strategy for a business. Although this tool can be used to serve other online business needs, it more or less makes the other features revolve around the sales funnel.


  • Massive sales funnel builder with over 22 available templates
  • Suitable for all forms of digital and physical products
  • Flexible email marketing templates and automation series
  • Creation of specified landing pages
  • Actionetics suite makes all features easily accessible
  • It works with the creation of membership sites.


  • Absence of a web-building feature
  • Less developed online course offering
  • Functions are tailored towards sales funnel only

ClickFunnels uses the sales funnel approach to create a marketing strategy for businesses. The different funnel categories available on this platform makes it a choice software for pushing sales. This is a tool useful for business owners looking to get their products to consumers with minimal spending.

Among the available funnel types on ClickFunnels are lead capture funnels, event funnels, membership funnels, and sales funnels. These categories are stuffed with numerous templates that vary in their approach to converting generated leads. ‘

These different categories and templates follow the same marketing approach aiming to convert every lead. This is the main selling point of ClickFunnels. This tool is handy for businesses selling online products.

Offers sent firsthand to leads are delightful and catchy. This provides a basis for upselling conversions with the more substantial offers. This is the basic working strategy of Clickfunnel sales funnel templates.

And to work in these complex schemes are landing and sales pages. There are numerous templates for creating these pages on ClickFunnels. After selecting a page template of choice, it can be edited using a simple drag and drop technique.

The Actionetics suite under ClickFunnels is the dominant feature of the software. This feature is in charge of automation, email marketing strategies, page setup, and other personalization effects. Using ClickFunnels for business is an overall boost for its marketing.

Kajabi vs. ClickFunnels: The Differences

Kajabi is an online business platform designed specifically for selling courses online.  It can be used to create classes and memberships for subscribers. This makes its function more streamlined to this end.

ClickFunnels, on the other hand, is vaster in its offering. This means that you can sell a diverse range of products and services online using this tool. This makes the target audience of ClickFunnels broader.

Apart from this fundamental divide between the two tools, they are great tools for boosting your online business functionality.

To know which product would serve your business best, here are a few differences between the tools to consider.

1. Sales Funneling

For any online package to run successfully, you need a working plan that merges your targets with individual actions and responses. This is called a sales funnel.

A functional funnel seeks to convert every lead to conversion and creates a vast connection between every contact and the end goal.

Creating a functional sales funnel is a significant task and requires some technical marketing skills. That is, the business owner must understand how information flows to produce each sale. And more still, get a handle on how customers behave.

Therefore, having a platform that does the hard part for you in creating a functional funnel isn’t such a bad idea. These can come in the form of visible templates.

The business owner then only needs to key in the required information at various points. Both Kajabi and ClickFunnels offer quite expansive funneling models.

Kajabi has the Pipelines section, which is for funnel marketing. This pipeline builder is loaded with blueprints. Blueprints are templates for a sales funnel available on Kajabi.

On the pipeline builder, you can make edits using basic drag-and-drop. This means that you can fill in specific info like images, videos, files, text, and more. This makes the creation of the sales funnel much easier.

You don’t have to customize the pipeline blueprints to fit your business model. Many business owners using Kajabi find it easy to set up their sales funnel. This is because Kajabi has reasonable templates specific to popular businesses around.

The Kajabi Pipeline Builder is designed to function correctly using email marketing and automation. This means you can integrate other Kajabi features directly into your sales funnel.

For ClickFunnels, sales funneling is more of an integral feature. This means the platform delivers a more developed funnel system. This feature is called Actionetics.

The extensive system features different functions that allow personalization of the sales funnels. You get to build a working funnel for your business using the intuitive Acionetics function.

After inputting all the required variables, you are presented with the most effective pathway for converting different potential customer into buying customers. Add not only so. A format is introduced for the workable email types that would aid your funnel marketing.

ClickFunnels’ Actionetics is not only well developed in terms of structure. It also features well-advanced automation. The feature functions well when all the gaps are correctly filled. The email flow is wholly automated for every possible customer behavior.

In essence, ClickFunnels has a robust and more intuitive funnel system. Kajabi also features an impressive easy-to-setup Pipeline function, but it is not as loaded.

In Sales funneling Kajabi vs ClickFunnels, Clickfunnels is the winner.

2. Lead Generation

Another critical point in any marketing strategy is the lead generation strategy. The focus of any marketing tool is to generate leads and convert the same to clients and buyers.

To generate potential customer requires the use of strategic tools. Such can be landing pages, customized emails, promotion offers, and a few other techniques. However, you don’t want your business catching the wrong eyes. You would wish to get leads that have the potential to convert.

This is what makes lead generation a vital task for online businesses. Using all-in-one tools such as Kajabi and ClickFunnels narrows down your job. You only need to fill the blanks; the strategy to use is embedded in various features.

Kajabi mostly uses the landing pages and email formats of Pipeline to generate leads. When the potential customer are made, you can monitor their behavior on the “Leads” feature.

Here, you can see which path potential customer are being directed from. This gives an idea of how to best tag these potential customers. The visual sales Pipeline encourages the process and automates the integration of leads into the sales funnel.

For ClickFunnels, lead generation and follow-up are primary parts of the Actionetics. This gives a sense of direction that leads generated. potential customer coming are already part of the funnel and are all set for subsequent monitoring.

The base part of funnel systems on Actionetics are the unlimited landing pages that allow for sourcing new subscribers. This indicates that lead generation is a crucial part of ClickFunnels.

Both software do a great job of converting site visitors to customers. However, ClickFunnels excels more at this with its Actionetics suite, which engages any contact found.

In the Leads section ClickFunnels vs Kajabi, Clickfunnels is the winner.

3. Design and Page Builder

Page building and design is another integral part of online business marketing and sales. Different page types are used along various junctions in creating a marketing strategy.

The most common are landing pages. These are used to grab the attention of visitors and turn them into leads or conversions. Landing pages come in different shades and can be used in diverse formats,

For example, a landing page can be a limited offer. It could be an email subscription page, a time-bound offer, promotion offers, and others. Some of these pages are outright sales pages while others function for both landing and sales.

ClickFunnels has a robust library of samples for creating high landing pages and also sales pages. This feature is finely integrated into the other different functions available on ClickFunnels.

Notably, the page builder is most used in funnel building. The different pages needed at strategic points, either offer page or a lead-generation page, can be created. This helps to make the funnel more relatable to the business owner.

To build a page on ClickFunnels is quite easy. You can use the content pasting feature to hasten the process. You can also follow after a made template and personalize it. You define sections on the page and define columns, rows, and elements to give a useful landing page.

Other features such as mobile optimization, SEO optimization, design – text and color, and more are available to customize pages to suit your business needs.

For Kajabi, there are also several beautiful templates for creating pages of different sorts. From landing pages to offer pages and even web pages. This gives Kajabi simplicity, unlike most other platforms.

You also get to use the straightforward dragging content from previous creation and dropping into new pages. This also fast tracks the process of page creation. Kajabi has all its page created automatically formatted for mobile and can be viewed on any device.

The pages on Kajabi are built with sections to define the function of the page. This can be toggled to navigate different features like course list, pricing, limited offer, countdown timer, etc.

Both ClickFunnels and Kajabi have great page creation features. However, the use of the tools makes Kajabi focus more on pages for offering online courses. Whereas ClickFunnels is more streamlined for product sales and general service provision.

In design and page building Kajabi vs ClickFunnels , Kajabi is the winner.

4. Automations and Email Marketing

Automation and email marketing are embedded in any funnel strategy or any online marketing strategy in general. This is why tools like Kajabi and ClickFunnels bank on providing excellent automation to satisfy businesses.

Email marketing is like a foundation to lead generation and landing pages. Emails are used to reach out to leads and clients. And the information constrained in such distinct mails must be specific to the target group—more reason to use automation.

The email marketing for ClickFunnels and automation are embedded in Actionetics, which creates awesome sales funnels. This then means that any communication with contact on ClickFunnels is factored into appropriate pipes and monitored from there.

Kajabi, on the other hand, uses a separate email automation tool from Pipelines. One great feature of this tool is the autoresponder. When you start any email sequence, you can set the autoresponder to fill in the gaps as your contacts react to your mail.

This functions well with contact tags and segments. You can easily send a directed message to any group on your contact list using the tag feature and use the autoresponder to close the deal.

Finally, we see that automation and email strategies of both tools are useful. It is the flexibility of Kajabi’s email marketing offers that gives it the edge over ClickFunnels.

In email marketing Kajabi vs ClickFunnels, Kajabi is the winner.

5. Interface

The usefulness of any tool is limited to how well users can use its features. Some software is laden with multiple functions, but they have zero usability. This is because the elements are either not easily accessible or they can’t be understood.

For Kajabi, the user interface is simple. The features are well arranged on its menu, and the functions are pretty obvious. Apart from the UI, using Kajabi features is usually an intuitive process.

The tool can be used by business owners with no technical knowledge of marketing principles. Most of the work supports the drag-and-drop function. And then, each task required for any purpose comes with a detailed description and resource for learning usage.

ClickFunnels is more or less like Kajabi. Although to be fair, it has lesser features and functions than Kajabi. The available features are as well arranged on the homepage.

ClickFunnels also supports drag-and-drop for its functions. And the services are majorly revolved around the Actionetics. This makes it easy to locate any feature from the funnel builder; Afterall, ClickFunnels is designed for putting out the best working sales funnel for businesses.

No doubt, ClickFunnels, and Kajabi are easy to use. It is evident that regardless of the more features present in Kajabi, it still has a more easy-to-use setup.

In user interface Kajabi vs ClickFunnels , Kajabi is the winner.

6. Course and Membership Sites

Courses and memberships are another way to get your target audience engaged. Online courses are a source of offering services and knowledge of your business area. They can also be used as an educational tool to enlighten on products.

Memberships are more or less like leads in themselves. When visitors sign up for a visitor subscription on your site, they automatically become part of your contact list. This also goes to define the features visitors can access. This is a form of sales funnels in itself.

ClickFunnels supports online course creation and membership sites. The visitor subscription site is created upon interest in the courses offered. ClickFunnels uses sections and lessons to develop a form of an outline for subscribers.

Integrated into the membership site feature is also a sales funnel. The funnel starts from an opt-in page, then a sales page where available courses are showcased. Customers can then purchase classes on the order page and subsequently register for the membership site.

Kajabi is more comely with its membership site creation and online course offering. You can access this feature through the offers page. Much like other offers, you can create a course to be pushed via email marketing.

The process of creating courses and visitor subscription sites is easy on Kajabi. This can be done using preset themes available from the site library. This can then be edited using content pasting to fill out the needed areas.

The bottom line is that Kajabi is more suited for offering online courses as specified for that purpose. However, ClickFunnels isn’t half as bad and can get the job done perfectly well.

In Course and Membership Sites Kajabi vs Clickfunnels, Kajabi is the winner.

7. Affiliate Marketing

Affiliate marketing involves selling products online using foreign sites. Using Kajabi and ClickFunnels allows you to integrate various affiliate products into your web site.

Although Kajabi is preferable for selling online courses, clickFunnels, on the other hand, can sell any product through affiliate marketing.

In Kajabi, there is a well-designed feature that is dedicated to affiliate marketing. This system tracks the activity of affiliates. It monitors performances like clicks, sales, and commissions.

For ClickFunnels, affiliate marketing is found under Actionetics. This is designated as Backpacks. The backpack features a developed funnel system for affiliate sales.


The best tool for managing your online business depends on what your company does. Kajabi and ClickFunnels have different areas of strength. This is because they are developed for various purposes.

If your business offers online courses and takes membership sites as a priority, Kajabi is the best option to serve your business. Whereas, if your company sells online products and services, without much need for membership sites, ClickFunnels will do justice.

However, you should know that when comparing the strength of performance, Kajabi ranks better in delivery. And ClickFunnels excels in coverage and scope of function. This means Kajabi would do a specific job well, while ClickFunnels would do more tasks.

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